Description |
The athletic and outdoor industry cluster in Portland is especially appropriate for a study about the role of consumption, culture and community in cluster emergence. The cluster consists of a group of innovative, world-class firms that design, market and distribute footwear, apparel and related gear for sports, recreation and active lifestyles. It has diversified through entrepreneurial spinoff processes and firms moving to the region. We examined these dynamics through expert interviews, focus groups and through a visualization of spinoff dynamics. |